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Vesna Townhouse

Vesna living room opening onto the tropical courtyard

Spring, all year round

Project background

Vesna means spring: a small collection of townhouses on Bali. A quiet wordmark, a triangle mark, a palm-leaf pattern and a palette of sand, taupe and black, from stationery to slippers and soap.

Services

  • Logo design
  • Brand identity
  • Pattern design
  • Brand guidelines

Client

  • Vesna Townhouse
  • Bali, Indonesia
Vesna Townhouse entrance wall with the wordmark among palms
Vesna Townhouse wordmark set in travertineVesna brochure and folder with the palm-leaf pattern

The Brief

Buyers compare villas on a phone from another country. The brand had to read as quality at avatar size, and leave the bamboo and the sunsets to the photographs.

Resident reading on the sunlit Vesna terrace

The Idea

The name carries the brand. A small triangle, the V reduced to its simplest form, signs off every piece, like a roof seen from above.

Vesna business cards with the palm-leaf pattern
Black Vesna do-not-disturb hanger on a wooden doorResident in a Vesna robe with a cup of coffee
Two Vesna notebooks, palm-leaf and taupe
Vesna guest slippers by the bedVesna body cleanser and body cream on a marble counter
Vesna wet wipes in a palm-leaf pack
Vesna home diffuser on a bedside table
Vesna palm-leaf pattern, sand on cream
Cream Vesna tote with the palm-leaf patternGuest in a cream Vesna cap by the sea

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