BurnTec Fire
Fire protection, without the fire
Project background
Fire protection for Australia's leading builders and developers. Strategy, a new mark, a type, colour and grid system and a 29-page brand book, from uniforms and vehicles to the website.
Services
- Brand strategy
- Logo design
- Brand identity
- Brand guidelines
Client
- BurnTec Fire
- Australia
The Brief
Never visually communicate fire. Communicate protection. No flames, red gradients, shields or stock firefighters.
The Idea
An architectural language instead: concrete, steel, grids and linework. The symbol is a geometric B drawn as the plan of a protected zone inside a building.
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