SoJobs
A job search that talks back
Project background
Identity for SoJobs, a jobs platform. A speech-bubble symbol, a wordmark, a sub-brand for healthcare jobs, colours, type, interface icons and buttons, and a 20-page brand book.
Services
- Logo design
- Brand identity
- Brand guidelines
- UI icons
Client
- SoJobs
- Jobs platform
The Brief
A digital brand that feels approachable and confident: clear in a small app icon, friendly on a recruitment post.
The Idea
The word "so" sits inside a speech bubble: a conversation between people and work. One vivid purple carries it from the favicon to a sub-brand like SoHealthJobs without a new logo.
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