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Avarista

Avarista logo on the white wall of a café, menu board on the right

Calm coffee, composed brand

Project background

A contemporary café brand. A round a symbol, a wordmark, a black, white and warm white palette, line icons and a 22-page brand book, from cups and signage to the app icon.

Services

  • Logo design
  • Brand identity
  • Brand guidelines
  • Icon set

Client

  • Avarista
  • Café
Avarista logo in white on blackAvarista round a symbol in black on warm white

The Brief

A café brand that feels modern and timeless at once: approachable on the street, quietly elegant on a cup.

Avarista logo as a white sticker on a café window at night

The Idea

The a and its counter close into one round symbol, built on soft geometry. In black, white and a warm white it signs a window, a cup or an app icon without raising its voice.

Round black Avarista projecting sign under a wooden canopyAvarista app icon on an iPhone home screen
Avarista line icon set: cups, coffee machine, beans and drinks
White and black Avarista paper cups
Avarista brand book open at the clear space and Instagram pages

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