Chik Burger

Chik double cheeseburger on branded wrapping paper

Manchester’s new burger, kept chik

Project background

Manchester gave the world its music, its football and its swagger. Chik is here to add the burger. A fast-casual spot built around one idea: good food should come with good vibes.

The brand needed to feel as confident as the city it calls home, and just as friendly: at ease on a burger wrap, on a cap worn across town, or on a restaurant wall.

BRAVA created the identity from the ground up: a hand-drawn script logo, a cast of illustrated characters, a black and cream palette, and a family of packaging, signage, merchandise and interior applications that carry the same easy attitude.

Services

Logo design
Brand identity
Illustration
Packaging design
Signage & interior graphics
Merchandise

Client

Chik Burger
Manchester, UK

The Brief

Chik wanted an identity Mancunians would happily wear, not only eat from. It had to work at burger scale and at city scale: legible on a wrap, loud on a two-metre wall, relaxed on a cap on a rainy Saturday in the Northern Quarter.

The brief asked for warmth without cliché. No fast-food red, no shouting. Something closer to a neighbourhood place with taste, where the food is serious and the mood is not.

Chik shopfront in Manchester: Hello Manchester, now open

The Concept

Keep it chik. The script logo reads like a signature scribbled on a napkin: quick, warm and a little cheeky.

Around it everything stays calm. Brushed steel, black paper and cream type leave room for the food and the mark to do the talking.

Black square Chik sign on a concrete wall

Guest leaving Chik with branded takeaway bags

Chik branded tray with dessert and drink

Chicken tenders in a Chik paper-lined basket

Brand Identity

One mark, two colours. The wordmark works light on black and black on cream, and holds up embroidered, printed on greaseproof paper, lit on a wall or hung above the street.

Short lines like Good food. Chik vibes. and Chik vibes only give the brand a voice on trays, walls and social, so every touchpoint sounds like the same place.

Chik order counter with illustrated menu boards

Illustration

A small cast of characters lives alongside the logo: a dachshund on a delivery run, a skater on his lunch break, a burger with attitude.

They are drawn in the same thick, friendly line as the script, so stickers, menus, packaging and social feel like one hand made them all, and give people something to collect.